Crypto Taboo
Crypto Taboo is a creative agency that designs and produces high-impact digital campaigns and real-world events for crypto, fintech and finance brands. It shifted from social media strategy to event production to match market demand.
Following a strategic pivot from social media management to event production, Crypto Taboo needed a new brand direction and website that reflected a more ambitious, modern, and high value positioning
Overview
I worked on the rebranding and website redesign, which evolved from a landing page into a full website. The project focused on translating the new “Hype Architects” positioning into a dynamic visual language, while creating a scalable structure to support case studies, blog content, and future growth.
A benchmarking process was conducted to analyze crypto, fintech, and non-crypto event driven brands. This helped identify gaps in positioning, interaction patterns, and visual language, informing design decisions aimed at elevating perception and differentiation.
Conclusion
