Crypto Taboo
Crypto Taboo is a creative agency that designs and produces high-impact digital campaigns and real-world events for crypto, fintech and finance brands. It shifted from social media strategy to event production to match market demand.
Client
Crypto Taboo
Year
2025
Type
Website Design
Tools
Designed by
Introduction
Following a strategic pivot from social media management to event production, Crypto Taboo needed a new brand direction and website that reflected a more ambitious, modern, and high value positioning.
Overview
I worked on the rebranding and website redesign, which evolved from a landing page into a full website. The project focused on translating the new “Hype Architects” positioning into a dynamic visual language, while creating a scalable structure to support case studies, blog content, and future growth.
A benchmarking process was conducted to analyze crypto, fintech, and non-crypto event driven brands. This helped identify gaps in positioning, interaction patterns, and visual language, informing design decisions aimed at elevating perception and differentiation.
Conclusion
